What happens if you book 2,000 households and don't hit 2,000 in 14 or 30 days?
The short answer: You NEVER lose your money. PushCartSiren is the first hyperlocal platform where you pay strictly for verified, delivered household screens — never for vanishing time.
⚖️ The Pay-For-Delivered-Reach Mandate
In traditional advertising (paper flyers, newspapers, billboards), you pay up-front. If nobody
reads them or it rains, your budget is completely lost.
In PushCartSiren: You pay ₹0.30 per verified household reach. A
reach is ONLY counted when a real resident living within your 500m – 1.5km radius opens the app and
views your store offer for at least 2.0 continuous seconds.
The 3 Ironclad Protections if 2,000 Homes Are Not Reached
If your campaign expires before delivering 100% of your booked target, our automated ad server executes one of three protections chosen by you:
Free Auto-Extension
Default & Most PopularIf your 14-day or 30-day period ends and only 1,400 households were active in your colony, your ad does NOT stop!
It automatically runs on Day 15, 16, 17... at ₹0 added cost until all 2,000 verified households have received and viewed your deal.
Wallet Credit / UPI Refund
For Flash & Festival DealsRunning a time-bound festival deal (e.g., "Deepavali 3-Day Sweet Special") that cannot be extended after the festival?
The remaining 600 unreached views (600 × ₹0.30 = ₹180) stay in your digital wallet forever with no expiration, or are refunded directly to your PhonePe / GPay UPI.
Dynamic Geofence Expansion
For Quiet Interior LanesIf your shop is located in an interior cross road with lower phone traffic, our team can widen your radius from 500m to 800m or 1.2km with 1 tap.
This immediately exposes your store to adjacent apartment complexes and main road pushcart corridors, hitting your 2,000 reach target on time.
Why PushCartSiren Beats Paper Pamphlets & Social Media
Compare how your ₹1,000 advertising budget is treated across traditional media vs PushCartSiren:
| Metric | Traditional Paper Flyers / Inserts | PushCartSiren Hyperlocal Mobile Ads |
|---|---|---|
| Budget Risk | 100% Sunk Cost. If it rains or boy dumps flyers in trash, money is gone. | 0% Sunk Cost. You only pay when a phone screen actively displays your ad for ≥ 2s. |
| Under-delivery Policy | Zero refund. Zero compensation. Printing press keeps all money. | Guaranteed 100% Fulfillment. Free auto-extension until target is met or unused funds refunded via UPI. |
| Audience Location | Random distribution. Often thrown outside your trading ward. | Exact 500m – 1.5km GPS Corridor. Only families who can walk to your store see it. |
| Customer Action | Customer must manually type phone number. 95% paper lost. | 1-Tap "Directions" (Google Maps) or direct WhatsApp / Phone call button. |
| Proof of Performance | Zero proof. You have no idea how many people saw it. | Live Dashboard & Weekly WhatsApp Report with exact screen counts and walk-in taps. |
Live Campaign Reach & Assurance Calculator
Move the sliders below to see how our ad server protects every rupee of an advertiser's budget: