Statutory Regulatory Filing & Public Policy Manual

PushCartSiren

Comprehensive Statutory Legal Policy Manual & 50-Point Enterprise Governance Framework

Governing entity: Pushcartsiren Private Limited (CIN: U63112AP2026PTC124880 | Reg No: 124880)
Incorporated under the Companies Act, 2013 • RoC Vijayawada • RD Hyderabad
Registered Office: Shop No 3, 4/8/297, Bangla Thota, Nawabpet, Nawabpeta, Nellore, Andhra Pradesh, India, 524002
Jurisdiction: Republic of India | Ministry of Corporate Affairs (MCA) • MeitY • Ministry of Consumer Affairs • MoHUA • CERT-In
Effective Date: March 2026 • Version 1.5.2 Statutory Production Edition (Updated October 2026)

Section 1: Digital Personal Data Protection Act (DPDP Act, 2023) & Implementation Register

PushCartSiren is engineered under strict Privacy-by-Design principles complying with Act No. 22 of 2023 of the Parliament of India (The Digital Personal Data Protection Act, 2023) and the Digital Personal Data Protection Rules, 2025 notified by the Ministry of Electronics and Information Technology (MeitY).

1.1 Data Fiduciary vs. Data Processor Operational Scope

In accordance with Section 2(i) and Section 2(j) of the DPDP Act 2023, PushCartSiren evaluates its operational roles across distinct application boundaries:

1.2 DPDP Statutory Implementation Register

The following register documents the commencement schedule, applicability, and technical controls enforced across the platform under the phased MeitY implementation timeline:

Legal Provision Commencement Applicability Required Technical Control Evidence Owner & Status
DPDP Act Sec 5 & 6
(Notice & Consent)
Phased Rollout Vendors, Kirana POS owners, and Advertisers Clear multilingual consent notices prior to microphone and GPS access. Granular opt-in. App permission rationale UI dialogs; privacy.html Lead Architect
VERIFIED
DPDP Act Sec 6(1)
(Purpose Limitation)
Phased Rollout All processing pipelines Strict data minimization; voice inputs processed in volatile memory; zero permanent resident GPS tracking. LocalVoiceProductParser.kt; memory profiling tests Backend Lead
VERIFIED
DPDP Act Sec 8(2)
(Data Processors)
Phased Rollout Cloud providers & AI API vendors Mandatory Data Processing Agreements (DPAs); zero vendor model training on customer data. Google Cloud & AWS India DPAs; API headers Compliance Officer
VERIFIED
DPDP Act Sec 8(6)
(Breach Notification)
Phased Rollout All data repositories Mandatory incident classification, rapid triage, and notice to Data Protection Board of India & CERT-In within 6 hours. Incident Response Playbook; audit_logs collection Security Officer
VERIFIED
DPDP Act Sec 9
(Children's Data)
Phased Rollout Entire application suite Zero behavioral tracking, zero profiling, and zero targeted advertising directed at minors under 18. Ad target filtering logic; zero user tracking SDKs Product Lead
VERIFIED
DPDP Act Sec 11-14
(Principal Rights)
Phased Rollout Registered merchants & vendors Self-service access, correction, erasure portal at account-deletion.html & DELETE /api/pos/shop/data. Automated deletion worker; compliance receipts Grievance Officer
VERIFIED
DPDP Act Sec 16
(Cross-Border Transfer)
Phased Rollout Cloud hosting & AI infrastructure Primary data residency in India (AWS Mumbai ap-south-1 & GCP India). AI inference transient; zero cross-border transfers to blacklisted territories. Cloud region configuration; network routing logs Infrastructure Lead
VERIFIED
Data Residency & Infrastructure Boundary Disclosure: Primary databases, backups, and transaction logs reside strictly within India data centers (AWS Mumbai ap-south-1 and Google Cloud Delhi/Mumbai). Transient voice and text processing utilize privacy-preserving on-device algorithms (LocalVoiceProductParser) and transient cloud inference without cross-border retention or foundation model training, fully compliant with Section 16 of the DPDP Act 2023.

Section 2: Data Lifecycle, Deletion Architecture & Statutory Retention

2.1 Multi-Tier Data Deletion & Verification Lifecycle

PushCartSiren implements an exhaustive, verifiable data deletion framework covering all tiers of the technology stack:

2.2 Statutory Financial Records Retention (CGST Act Section 36)

Statutory Tax & Financial Record Retention Separation: In strict compliance with Section 36 of India's Central Goods and Services Tax (CGST) Act, 2017, all registered tax invoices, credit notes, and books of accounts are retained for a minimum period of 72 months (6 years) from the due date of furnishing the annual return for the relevant financial year.
Logical Segregation: Statutory financial records are kept logically and cryptographically segregated in an immutable cold-storage compliance archive. Non-financial personal data is purged upon request, ensuring compliance with privacy minimization while upholding Indian taxation and corporate record-keeping laws.

Section 3: Advertising Law, Fair Trade & Household Reach Verification Standard

3.1 Indian Advertising Statutory Citations

All commercial announcements on the PushCartSiren platform are regulated under India's governing consumer protection and advertising framework:

3.2 Hyperlocal Household Reach Verification Standard (₹0.30 per Reach)

PushCartSiren bills advertisers at ₹0.30 per verified household reach within a strict 500m to 1.5km hyperlocal neighborhood geofence. To provide airtight auditability without compromising resident privacy, our framework rigorously distinguishes across five distinct operational stages:

Funnel Stage Technical Definition Fraud & Measurement Safeguard Billing Acceptance
1. Eligible for Delivery Ad campaign is approved by moderation, funded, active, and within the store's operating hours and registered geofence polygon. Pre-moderation filter screens for prohibited substances (tobacco, alcohol, illegal gambling) and misleading claims. Non-billable (₹0.00)
2. Delivered to Device Encrypted ad payload transmitted via secure WebSocket/HTTP to an active resident household smartphone currently within the geofence. Validated against network IP integrity; requests from data center proxies or VPN ranges are dropped. Non-billable (₹0.00)
3. Rendered on Screen Ad card is mounted in the device viewport with at least 50% surface area visible for a minimum duration of 2.0 continuous seconds. On-device viewport intersection observer checks; prevents off-screen rendering or background tab counting. Non-billable (₹0.00)
4. Counted (Unique Household) Unique device encounter verified using a daily-rotating, cryptographically salted pseudonymous token. Duplicates suppressed. Zero persistent device hardware IDs (IMEI/MAC). Repeated views by the same household within a 24-hour cycle are counted once. Metric recorded; awaiting final audit check
5. Invoiced Billable Event Verified unique household impression accepted for billing and recorded in the merchant's immutable billing statement ledger. Passes rate-limiting checks, anomaly detection (bot velocity limits), and offline replay validation. Billable at ₹0.30

Section 4: Street Vendor Live GPS Safeguards & Vendor Rights

4.1 Live Vendor GPS Telemetry Safeguards

PushCart vendors broadcast their location while operating under the Street Vendors (Protection of Livelihood and Regulation of Street Vending) Act, 2014. The mobile application implements the following strict controls:

⚖️ Statutory Grievance Redressal Mechanism (Rule 3(2) IT Rules, 2021)

In accordance with Rule 3(2) of the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, PushCartSiren has appointed a dedicated Nodal Grievance Redressal Officer:

Designated Officer: Nodal Grievance Redressal & Statutory Compliance Officer
Grievance Office Email: support@pushcartsiren.com
Official Escalations: info@pushcartsiren.com
Official Registered Office: Pushcartsiren Private Limited, Shop No 3, 4/8/297, Bangla Thota, Nawabpet, Nawabpeta, Nellore, Andhra Pradesh, India - 524002.
Statutory SLA: Acknowledgment within 24 hours • Full resolution within 15 days.

Section 5: 50-Point Enterprise Data Governance & Cybersecurity Matrix

PushCartSiren enforces an exhaustive, 50-policy enterprise governance framework spanning Indian statutory acts, CERT-In cybersecurity directives, CCPA advertising regulations, and Google Play developer requirements:

# Policy Domain Priority Platform Technical Implementation Statutory Alignment
1Privacy PolicyCRITICALComprehensive policy published at privacy.html covering all four personas.DPDPA Sec 5
2Data Collection PolicyCRITICALRadical data minimization; zero cloud GPS logging for household residents.DPDPA Sec 6(1)
3Data Minimization PolicyCRITICALAsymmetric architecture: proximity computed client-side on mobile CPU.DPDPA Sec 6(1)
4Data Retention PolicyCRITICALVendor pings ephemeral; GST tax invoices 72 months (Sec 36 CGST Act); logs 180 days.CGST Act / CERT-In
5Data Deletion PolicyCRITICALWeb portal at account-deletion.html & API DELETE /api/pos/shop/data.DPDPA Sec 12(3)
6User Consent PolicyCRITICALGranular opt-in for vendor broadcasting and microphone permissions.DPDPA Sec 6
7Data Access PolicyHIGHFull self-service access to shop inventory, daily sales, and ledger histories.DPDPA Sec 11(1)
8Data Correction PolicyHIGHIn-app real-time editing of pricing, stock levels, and store profile attributes.DPDPA Sec 12(1)
9Data Portability PolicyHIGHOne-click CSV/Excel export for POS inventories and sales reports.DPDPA Sec 11(1)
10Data Security PolicyCRITICALAndroid application sandbox, encrypted SharedPreferences, least-privilege DB tokens.SPDI Rule 8
11Encryption PolicyCRITICAL256-bit TLS (HTTPS) in transit; PBKDF2-HMAC-SHA256 (15,000 rounds) for credentials.IT Act Sec 43A
12Access Control PolicyCRITICALTenant-isolated database queries bound to verified shop codes; fail-closed admin routes.OWASP API Security
13Authentication PolicyCRITICALPBKDF2-HMAC-SHA256 with 15,000 rounds, per-device salt, exponential lockouts.NIST SP 800-63B
14Data Sharing PolicyCRITICALZero sale, rental, or trade of personal data or telemetry to third-party data brokers.DPDPA Sec 8
15Third-Party Vendor PolicyHIGHCertified infrastructure providers only (AWS Mumbai, GCP India, MongoDB Atlas).DPDPA Sec 8(2)
16Cookie & Tracking PolicyHIGHZero third-party tracking pixels, cross-site cookies, or behavioral ad beacons.IT Act 2000
17Data Breach PolicyCRITICALMandatory 6-hour incident reporting to CERT-In and notification to DPDP Board.CERT-In 2022
18Incident Response PolicyHIGHFour-phase triage: Containment, Forensics, Regulatory Reporting, Remediation.ISO 27035
19Backup & Recovery PolicyHIGHAutomated daily cloud snapshots with 30-day lifecycle expiration; excludes PINs.DPDPA Compliant
20AI Model Training PolicyHIGHZero customer data, voice clips, or POS ledgers used to train public foundation models.DPDPA Sec 6
21User Privacy Rights PolicyHIGHOperationalized Data Principal Rights: Access, Correction, Erasure, Grievance.DPDPA Sec 11-14
22Account Deletion PolicyCRITICALDedicated web portal at account-deletion.html meeting Google Play 2024 rules.Google Play Policy
23Conversation History PolicyHIGHAudio streams parsed locally via on-device regex/NLP; discarded from RAM immediately.DPDPA Sec 6(1)
24Memory Management PolicyMEDSandboxed storage; memory wiped upon logout or application cache purge.Android Security
25Temporary Session PolicyHIGHPushcart location broadcasting automatically terminates upon STOP LIVE or 30-min idle.DPDPA Sec 8(7)
26Sensitive Data PolicyCRITICALZero storage of debit/credit cards, CVVs, Aadhaar numbers, or biometrics.SPDI Rule 3
27Children's Privacy PolicyCRITICALZero behavioral tracking, profiling, or targeted advertising directed at individuals <18.DPDPA Sec 9
28Employee Data Handling PolicyMEDRole-based access controls (RBAC) enforced under binding non-disclosure agreements.IT Rules 2011
29Data Anonymization PolicyHIGHDemand telemetry aggregated via coarse spatial geohashes; zero raw resident coords.DPDPA Sec 3
30Legal & Regulatory PolicyHIGHContinuous compliance tracking across Central, State, and Municipal regulations.Statutory Mandate
31Cross-Border Transfer PolicyHIGHPrimary data residency in India (AWS Mumbai / GCP India); transient AI processing.DPDPA Sec 16
32Data Audit PolicyHIGHBi-annual internal architecture audits and external API penetration reviews.ISO 27001
33Data Governance PolicyHIGHBoard-level compliance oversight led by designated Statutory Compliance Officer.DPDPA Sec 8(1)
34Records Management PolicyHIGHSystematic categorization: 72 months for CGST invoices, 180 days for security logs.Companies Act / CGST
35Privacy Complaint HandlingCRITICALStatutory grievance redressal with 24-hr acknowledgment and 15-day resolution SLA.IT Rules 2021
36Data Processing & Third-Party Processor PolicyCRITICALGoverns third-party cloud infrastructure (AWS, GCP, MongoDB Atlas). Imposes binding Data Processing Agreements (DPAs) requiring sub-processor audits and technical security parity.DPDPA Sec 8(2)
37Data Breach Assessment & Notification PolicyCRITICALFormal 4-tier breach severity taxonomy. Prescribes mandatory notification to the Data Protection Board of India and CERT-In within 6 hours of incident verification.CERT-In 2022 / DPDPA
38Privacy Request & Consent Withdrawal PolicyCRITICALEnables users to withdraw consent as easily as giving it. In-app toggles for pushcart broadcasting; web self-service erasure portal with 72-hr confirmation notice.DPDPA Sec 6(4)
39Advertising Measurement & Audit PolicyCRITICALDefines ₹0.30 reach calculation methodology across 5-stage verification funnel (Eligible → Delivered → Rendered → Counted → Invoiced). Retains transparent reach reconciliation logs.CCPA 2022 / ASCI
40Device Identifier & Pseudonymous Data PolicyCRITICALReplaces static hardware identifiers (IMEI/MAC) with daily cryptographically salted pseudonymous tokens. Prevents re-identification of household residents.DPDPA Sec 3 & 4
41Data Protection by Design PolicyHIGHMandates privacy impact assessments (PIA) before releasing new features or schemas. Defaults all APIs to zero-PII exposure and minimal data collection.DPDPA Sec 6(1)
42Secure Software Development Policy (SSDLC)HIGHEnforces peer code reviews, automated static analysis (ktlint, lintDebug), zero hardcoded credentials, and automated vulnerability scanning across dependencies.CERT-In Cyber Rules
43Vulnerability & Penetration Testing PolicyHIGHQuarterly dynamic application security testing (DAST), API tenant-isolation audits, and annual third-party black-box penetration tests on production endpoints.ISO 27001 / CERT-In
44AI Service Provider & Voice Data PolicyHIGHPrioritizes on-device regex and NLP parsing. Cloud AI API agreements explicitly forbid retaining audio or prompts for foundation model training. Volatile RAM execution only.DPDPA / MeitY AI Norms
45Data Classification & Handling PolicyHIGHClassifies data into 4 tiers: Public (ads, catalog), Internal (docs, stats), Confidential (sales ledger, customer tabs), and Restricted (PIN hashes, auth tokens, API secrets).ISO 27001 Standard
46Advertising Complaints & Takedown PolicyHIGHEmergency 4-hour takedown workflow for prohibited goods, counterfeit items, or deceptive claims under CCPA 2022 Guidelines. Immediate advertiser campaign freeze.CCPA Guidelines 2022
47Fraud, Abuse & Reach Dispute PolicyHIGHAutomated bot mitigation, GPS velocity anomaly filtering, and replay detection. Provides 30-day merchant reach dispute window with automatic billing credits upon investigation.Consumer Protection Act
48Open-Source Software & Dependency PolicyMED-HIGHRestricts open-source libraries to verified, permissively licensed components (Apache 2.0, MIT, BSD). Automated CI/CD dependency vulnerability screening.Supply Chain Security
49Business Continuity & Disaster Recovery PolicyMED-HIGHDefines Recovery Point Objective (RPO < 24h) and Recovery Time Objective (RTO < 4h). Automated multi-zone database replication with daily verified restore rehearsals.ISO 22301 BCM
50Employee Joiner, Mover & Leaver Access PolicyMED-HIGHRole-based access control (RBAC). Same-day credential revocation upon employee departure. Quarterly access recertification for all database and infrastructure environments.ISO 27001 Access
Digital Confirmation & Verification:
This document forms an integral statutory legal schedule of the PushCartSiren platform distribution. Full public web versions are accessible at:
• Privacy Policy: https://pushcartsiren.com/privacy.html
• Terms of Service: https://pushcartsiren.com/terms.html
• Advertising Guidelines: https://pushcartsiren.com/advertising-policy.html
• Account & Data Deletion Portal: https://pushcartsiren.com/account-deletion.html
• Statutory Grievance Redressal Officer: https://pushcartsiren.com/grievance.html