Comprehensive Statutory Legal Policy Manual & 50-Point Enterprise Governance Framework
Governing entity: Pushcartsiren Private Limited (CIN: U63112AP2026PTC124880 | Reg No: 124880)
Incorporated under the Companies Act, 2013 • RoC Vijayawada • RD Hyderabad
Registered Office: Shop No 3, 4/8/297, Bangla Thota, Nawabpet, Nawabpeta, Nellore, Andhra Pradesh, India, 524002
Jurisdiction: Republic of India | Ministry of Corporate Affairs (MCA) • MeitY • Ministry of Consumer Affairs • MoHUA • CERT-In
Effective Date: March 2026 • Version 1.5.2 Statutory Production Edition (Updated October 2026)
PushCartSiren is engineered under strict Privacy-by-Design principles complying with Act No. 22 of 2023 of the Parliament of India (The Digital Personal Data Protection Act, 2023) and the Digital Personal Data Protection Rules, 2025 notified by the Ministry of Electronics and Information Technology (MeitY).
In accordance with Section 2(i) and Section 2(j) of the DPDP Act 2023, PushCartSiren evaluates its operational roles across distinct application boundaries:
The following register documents the commencement schedule, applicability, and technical controls enforced across the platform under the phased MeitY implementation timeline:
| Legal Provision | Commencement | Applicability | Required Technical Control | Evidence | Owner & Status |
|---|---|---|---|---|---|
| DPDP Act Sec 5 & 6 (Notice & Consent) |
Phased Rollout | Vendors, Kirana POS owners, and Advertisers | Clear multilingual consent notices prior to microphone and GPS access. Granular opt-in. | App permission rationale UI dialogs; privacy.html |
Lead Architect VERIFIED |
| DPDP Act Sec 6(1) (Purpose Limitation) |
Phased Rollout | All processing pipelines | Strict data minimization; voice inputs processed in volatile memory; zero permanent resident GPS tracking. | LocalVoiceProductParser.kt; memory profiling tests |
Backend Lead VERIFIED |
| DPDP Act Sec 8(2) (Data Processors) |
Phased Rollout | Cloud providers & AI API vendors | Mandatory Data Processing Agreements (DPAs); zero vendor model training on customer data. | Google Cloud & AWS India DPAs; API headers | Compliance Officer VERIFIED |
| DPDP Act Sec 8(6) (Breach Notification) |
Phased Rollout | All data repositories | Mandatory incident classification, rapid triage, and notice to Data Protection Board of India & CERT-In within 6 hours. | Incident Response Playbook; audit_logs collection |
Security Officer VERIFIED |
| DPDP Act Sec 9 (Children's Data) |
Phased Rollout | Entire application suite | Zero behavioral tracking, zero profiling, and zero targeted advertising directed at minors under 18. | Ad target filtering logic; zero user tracking SDKs | Product Lead VERIFIED |
| DPDP Act Sec 11-14 (Principal Rights) |
Phased Rollout | Registered merchants & vendors | Self-service access, correction, erasure portal at account-deletion.html & DELETE /api/pos/shop/data. |
Automated deletion worker; compliance receipts | Grievance Officer VERIFIED |
| DPDP Act Sec 16 (Cross-Border Transfer) |
Phased Rollout | Cloud hosting & AI infrastructure | Primary data residency in India (AWS Mumbai ap-south-1 & GCP India). AI inference transient; zero cross-border transfers to blacklisted territories. |
Cloud region configuration; network routing logs | Infrastructure Lead VERIFIED |
ap-south-1 and Google Cloud Delhi/Mumbai). Transient voice and text processing utilize privacy-preserving on-device algorithms (LocalVoiceProductParser) and transient cloud inference without cross-border retention or foundation model training, fully compliant with Section 16 of the DPDP Act 2023.
PushCartSiren implements an exhaustive, verifiable data deletion framework covering all tiers of the technology stack:
account-deletion.html) or API endpoint (DELETE /api/pos/shop/data), all merchant records, inventory catalogs, and campaign settings are soft-deleted immediately and permanently purged from active collections within 24 hours.All commercial announcements on the PushCartSiren platform are regulated under India's governing consumer protection and advertising framework:
PushCartSiren bills advertisers at ₹0.30 per verified household reach within a strict 500m to 1.5km hyperlocal neighborhood geofence. To provide airtight auditability without compromising resident privacy, our framework rigorously distinguishes across five distinct operational stages:
| Funnel Stage | Technical Definition | Fraud & Measurement Safeguard | Billing Acceptance |
|---|---|---|---|
| 1. Eligible for Delivery | Ad campaign is approved by moderation, funded, active, and within the store's operating hours and registered geofence polygon. | Pre-moderation filter screens for prohibited substances (tobacco, alcohol, illegal gambling) and misleading claims. | Non-billable (₹0.00) |
| 2. Delivered to Device | Encrypted ad payload transmitted via secure WebSocket/HTTP to an active resident household smartphone currently within the geofence. | Validated against network IP integrity; requests from data center proxies or VPN ranges are dropped. | Non-billable (₹0.00) |
| 3. Rendered on Screen | Ad card is mounted in the device viewport with at least 50% surface area visible for a minimum duration of 2.0 continuous seconds. | On-device viewport intersection observer checks; prevents off-screen rendering or background tab counting. | Non-billable (₹0.00) |
| 4. Counted (Unique Household) | Unique device encounter verified using a daily-rotating, cryptographically salted pseudonymous token. Duplicates suppressed. | Zero persistent device hardware IDs (IMEI/MAC). Repeated views by the same household within a 24-hour cycle are counted once. | Metric recorded; awaiting final audit check |
| 5. Invoiced Billable Event | Verified unique household impression accepted for billing and recorded in the merchant's immutable billing statement ledger. | Passes rate-limiting checks, anomaly detection (bot velocity limits), and offline replay validation. | Billable at ₹0.30 |
PushCart vendors broadcast their location while operating under the Street Vendors (Protection of Livelihood and Regulation of Street Vending) Act, 2014. The mobile application implements the following strict controls:
In accordance with Rule 3(2) of the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, PushCartSiren has appointed a dedicated Nodal Grievance Redressal Officer:
Designated Officer: Nodal Grievance Redressal & Statutory Compliance Officer
Grievance Office Email: support@pushcartsiren.com
Official Escalations: info@pushcartsiren.com
Official Registered Office: Pushcartsiren Private Limited, Shop No 3, 4/8/297, Bangla Thota, Nawabpet, Nawabpeta, Nellore, Andhra Pradesh, India - 524002.
Statutory SLA: Acknowledgment within 24 hours • Full resolution within 15 days.
PushCartSiren enforces an exhaustive, 50-policy enterprise governance framework spanning Indian statutory acts, CERT-In cybersecurity directives, CCPA advertising regulations, and Google Play developer requirements:
| # | Policy Domain | Priority | Platform Technical Implementation | Statutory Alignment |
|---|---|---|---|---|
| 1 | Privacy Policy | CRITICAL | Comprehensive policy published at privacy.html covering all four personas. | DPDPA Sec 5 |
| 2 | Data Collection Policy | CRITICAL | Radical data minimization; zero cloud GPS logging for household residents. | DPDPA Sec 6(1) |
| 3 | Data Minimization Policy | CRITICAL | Asymmetric architecture: proximity computed client-side on mobile CPU. | DPDPA Sec 6(1) |
| 4 | Data Retention Policy | CRITICAL | Vendor pings ephemeral; GST tax invoices 72 months (Sec 36 CGST Act); logs 180 days. | CGST Act / CERT-In |
| 5 | Data Deletion Policy | CRITICAL | Web portal at account-deletion.html & API DELETE /api/pos/shop/data. | DPDPA Sec 12(3) |
| 6 | User Consent Policy | CRITICAL | Granular opt-in for vendor broadcasting and microphone permissions. | DPDPA Sec 6 |
| 7 | Data Access Policy | HIGH | Full self-service access to shop inventory, daily sales, and ledger histories. | DPDPA Sec 11(1) |
| 8 | Data Correction Policy | HIGH | In-app real-time editing of pricing, stock levels, and store profile attributes. | DPDPA Sec 12(1) |
| 9 | Data Portability Policy | HIGH | One-click CSV/Excel export for POS inventories and sales reports. | DPDPA Sec 11(1) |
| 10 | Data Security Policy | CRITICAL | Android application sandbox, encrypted SharedPreferences, least-privilege DB tokens. | SPDI Rule 8 |
| 11 | Encryption Policy | CRITICAL | 256-bit TLS (HTTPS) in transit; PBKDF2-HMAC-SHA256 (15,000 rounds) for credentials. | IT Act Sec 43A |
| 12 | Access Control Policy | CRITICAL | Tenant-isolated database queries bound to verified shop codes; fail-closed admin routes. | OWASP API Security |
| 13 | Authentication Policy | CRITICAL | PBKDF2-HMAC-SHA256 with 15,000 rounds, per-device salt, exponential lockouts. | NIST SP 800-63B |
| 14 | Data Sharing Policy | CRITICAL | Zero sale, rental, or trade of personal data or telemetry to third-party data brokers. | DPDPA Sec 8 |
| 15 | Third-Party Vendor Policy | HIGH | Certified infrastructure providers only (AWS Mumbai, GCP India, MongoDB Atlas). | DPDPA Sec 8(2) |
| 16 | Cookie & Tracking Policy | HIGH | Zero third-party tracking pixels, cross-site cookies, or behavioral ad beacons. | IT Act 2000 |
| 17 | Data Breach Policy | CRITICAL | Mandatory 6-hour incident reporting to CERT-In and notification to DPDP Board. | CERT-In 2022 |
| 18 | Incident Response Policy | HIGH | Four-phase triage: Containment, Forensics, Regulatory Reporting, Remediation. | ISO 27035 |
| 19 | Backup & Recovery Policy | HIGH | Automated daily cloud snapshots with 30-day lifecycle expiration; excludes PINs. | DPDPA Compliant |
| 20 | AI Model Training Policy | HIGH | Zero customer data, voice clips, or POS ledgers used to train public foundation models. | DPDPA Sec 6 |
| 21 | User Privacy Rights Policy | HIGH | Operationalized Data Principal Rights: Access, Correction, Erasure, Grievance. | DPDPA Sec 11-14 |
| 22 | Account Deletion Policy | CRITICAL | Dedicated web portal at account-deletion.html meeting Google Play 2024 rules. | Google Play Policy |
| 23 | Conversation History Policy | HIGH | Audio streams parsed locally via on-device regex/NLP; discarded from RAM immediately. | DPDPA Sec 6(1) |
| 24 | Memory Management Policy | MED | Sandboxed storage; memory wiped upon logout or application cache purge. | Android Security |
| 25 | Temporary Session Policy | HIGH | Pushcart location broadcasting automatically terminates upon STOP LIVE or 30-min idle. | DPDPA Sec 8(7) |
| 26 | Sensitive Data Policy | CRITICAL | Zero storage of debit/credit cards, CVVs, Aadhaar numbers, or biometrics. | SPDI Rule 3 |
| 27 | Children's Privacy Policy | CRITICAL | Zero behavioral tracking, profiling, or targeted advertising directed at individuals <18. | DPDPA Sec 9 |
| 28 | Employee Data Handling Policy | MED | Role-based access controls (RBAC) enforced under binding non-disclosure agreements. | IT Rules 2011 |
| 29 | Data Anonymization Policy | HIGH | Demand telemetry aggregated via coarse spatial geohashes; zero raw resident coords. | DPDPA Sec 3 |
| 30 | Legal & Regulatory Policy | HIGH | Continuous compliance tracking across Central, State, and Municipal regulations. | Statutory Mandate |
| 31 | Cross-Border Transfer Policy | HIGH | Primary data residency in India (AWS Mumbai / GCP India); transient AI processing. | DPDPA Sec 16 |
| 32 | Data Audit Policy | HIGH | Bi-annual internal architecture audits and external API penetration reviews. | ISO 27001 |
| 33 | Data Governance Policy | HIGH | Board-level compliance oversight led by designated Statutory Compliance Officer. | DPDPA Sec 8(1) |
| 34 | Records Management Policy | HIGH | Systematic categorization: 72 months for CGST invoices, 180 days for security logs. | Companies Act / CGST |
| 35 | Privacy Complaint Handling | CRITICAL | Statutory grievance redressal with 24-hr acknowledgment and 15-day resolution SLA. | IT Rules 2021 |
| 36 | Data Processing & Third-Party Processor Policy | CRITICAL | Governs third-party cloud infrastructure (AWS, GCP, MongoDB Atlas). Imposes binding Data Processing Agreements (DPAs) requiring sub-processor audits and technical security parity. | DPDPA Sec 8(2) |
| 37 | Data Breach Assessment & Notification Policy | CRITICAL | Formal 4-tier breach severity taxonomy. Prescribes mandatory notification to the Data Protection Board of India and CERT-In within 6 hours of incident verification. | CERT-In 2022 / DPDPA |
| 38 | Privacy Request & Consent Withdrawal Policy | CRITICAL | Enables users to withdraw consent as easily as giving it. In-app toggles for pushcart broadcasting; web self-service erasure portal with 72-hr confirmation notice. | DPDPA Sec 6(4) |
| 39 | Advertising Measurement & Audit Policy | CRITICAL | Defines ₹0.30 reach calculation methodology across 5-stage verification funnel (Eligible → Delivered → Rendered → Counted → Invoiced). Retains transparent reach reconciliation logs. | CCPA 2022 / ASCI |
| 40 | Device Identifier & Pseudonymous Data Policy | CRITICAL | Replaces static hardware identifiers (IMEI/MAC) with daily cryptographically salted pseudonymous tokens. Prevents re-identification of household residents. | DPDPA Sec 3 & 4 |
| 41 | Data Protection by Design Policy | HIGH | Mandates privacy impact assessments (PIA) before releasing new features or schemas. Defaults all APIs to zero-PII exposure and minimal data collection. | DPDPA Sec 6(1) |
| 42 | Secure Software Development Policy (SSDLC) | HIGH | Enforces peer code reviews, automated static analysis (ktlint, lintDebug), zero hardcoded credentials, and automated vulnerability scanning across dependencies. | CERT-In Cyber Rules |
| 43 | Vulnerability & Penetration Testing Policy | HIGH | Quarterly dynamic application security testing (DAST), API tenant-isolation audits, and annual third-party black-box penetration tests on production endpoints. | ISO 27001 / CERT-In |
| 44 | AI Service Provider & Voice Data Policy | HIGH | Prioritizes on-device regex and NLP parsing. Cloud AI API agreements explicitly forbid retaining audio or prompts for foundation model training. Volatile RAM execution only. | DPDPA / MeitY AI Norms |
| 45 | Data Classification & Handling Policy | HIGH | Classifies data into 4 tiers: Public (ads, catalog), Internal (docs, stats), Confidential (sales ledger, customer tabs), and Restricted (PIN hashes, auth tokens, API secrets). | ISO 27001 Standard |
| 46 | Advertising Complaints & Takedown Policy | HIGH | Emergency 4-hour takedown workflow for prohibited goods, counterfeit items, or deceptive claims under CCPA 2022 Guidelines. Immediate advertiser campaign freeze. | CCPA Guidelines 2022 |
| 47 | Fraud, Abuse & Reach Dispute Policy | HIGH | Automated bot mitigation, GPS velocity anomaly filtering, and replay detection. Provides 30-day merchant reach dispute window with automatic billing credits upon investigation. | Consumer Protection Act |
| 48 | Open-Source Software & Dependency Policy | MED-HIGH | Restricts open-source libraries to verified, permissively licensed components (Apache 2.0, MIT, BSD). Automated CI/CD dependency vulnerability screening. | Supply Chain Security |
| 49 | Business Continuity & Disaster Recovery Policy | MED-HIGH | Defines Recovery Point Objective (RPO < 24h) and Recovery Time Objective (RTO < 4h). Automated multi-zone database replication with daily verified restore rehearsals. | ISO 22301 BCM |
| 50 | Employee Joiner, Mover & Leaver Access Policy | MED-HIGH | Role-based access control (RBAC). Same-day credential revocation upon employee departure. Quarterly access recertification for all database and infrastructure environments. | ISO 27001 Access |
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